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   Moderator: Roger
   62 Comments By:  Roger
 
Post: Roger
ID: 1 - 7/8/2009 3:23 PM
As  Co-owner of Physician Service Company for the past 17 years, myself and partner, Greg Engel, have set up over 70 private practices in California.

 
Post: Roger
ID: 2 - 7/8/2009 3:24 PM
We offer a complete turn key operation which includes everything from finding a location, overseeing the build-out of the site, hiring and training of the staff, securing the insurance contracts that are specialty specific, initiating and monitoring the advertising of the unit.

 
Post: Roger
ID: 3 - 7/8/2009 3:24 PM
In 17 years we have never had an office fail or not prosper because we know exactly what to do and when to do it.  We have done this enough times to be able to accurately know when an office will become profitable, when they will be able to pay off their original loan and when they need to expand.

 
Post: Roger
ID: 4 - 7/8/2009 3:25 PM
We operate on the concept of “preservation of cash” which means that as we roll out one of these units, we don’t overspend on the wrong things, which generally is the downfall of those offices which do not succeed which sadly is the instance in the majority of  medical business ventures.
 
Post: Roger
ID: 5 - 7/8/2009 3:25 PM

Over the years, we were increasingly being contacted by physicians and hospitals to bring various physicians to an area which created the need for our business to evolve.  As we offer a turn-key operation, we then began to include the oversight of the purchase of homes and commercial sites for these new physicians.

 
Post: Roger
ID: 6 - 7/8/2009 3:26 PM
A few years ago my partner, Greg, got his Real Estate License and handles the Commercial end and finally necessity propelled me to get my own Real Estate License and I handle the Residential end of these physician roll-out’s.

 
Post: Roger
ID: 7 - 7/8/2009 3:27 PM
Since we can only handle the opening of one office at a time (and do a good job at it), I wrote a step by step How-To book:  How to open a Successful Private Practice.  

This book is in the final stages of edit now and I expect this to become available in the next 90 days. As this book becomes available,  I will update my profile and provide a link when this happens.

 
Post: Roger
ID: 8 - 7/8/2009 3:28 PM
Recently, I joined the Windermere Real Estate Sales Team and am enjoying the association and positive energy that I am finding there and am hoping for a long term association.

 
Post: Roger
ID: 9 - 7/9/2009 10:14 AM
Having said all of the above, I want to explore some of the basics you might want to  know  as you consider selling your present home.
 
Post: Roger
ID: 10 - 7/9/2009 10:15 AM
"How do I prepare for this process?" is usually the first question anyone would consider when approaching this somewhat exasperating subject.
 
Post: Roger
ID: 11 - 7/9/2009 10:15 AM
So here we go:

PREPARING TO ENTER THE MARKET
 
Post: Roger
ID: 12 - 7/9/2009 10:15 AM
We Humans are creatures of habit. As we live in a house for a while, we get used to seeing things and become accustomed to the way they are.  
 
Post: Roger
ID: 13 - 7/9/2009 10:16 AM
We adapt to and accept things as normal which the objective eye might see as crowded, cluttered or perhaps might need repair.  
 
Post: Roger
ID: 14 - 7/9/2009 10:21 AM
As you gear up to sell your home, take the time to really assess what you are selling. Take a magnifying glass approach to everything that a buyer might see, and fix that loose door handle or tighten and oil a hinge that squeaks every darn time you open it!
 
Post: Roger
ID: 15 - 7/9/2009 10:21 AM
Ask someone who is NOT living with you to go through your house with a clipboard and take notes of things that they see which need to be attended to.

 
Post: Roger
ID: 16 - 7/9/2009 10:21 AM
Remember the task is to brutally honest and to “nit-pick” and point out things that need to be fixed, painted and/or repaired, because this is exactly what a potential buyer will do as they get down to a serious decision as to whether to buy your home or the one down the street which is going for about the same price but needs less repair.


 
 
Post: Roger
ID: 17 - 7/9/2009 10:22 AM
Once you have finished this task list, then go through your house and remove the clutter.  Begin your packing by putting precious collectibles, pictures and knickknacks in boxes which are stacked neatly in the garage or better yet... IN A STORAGE UNIT!
 
Post: Roger
ID: 18 - 7/9/2009 10:22 AM
What you don’t want to do is to just move the clutter from one place in your home to another, even if it’s only the garage.
 
Post: Roger
ID: 19 - 7/9/2009 10:23 AM
Never forget that you are selling square footage along with that location, location, location!

 
Post: Roger
ID: 20 - 7/9/2009 10:23 AM
So often, what will separate your home from the one down the street that’s for sale will be the seemingly small things such as the perception of space.
 
Post: Roger
ID: 21 - 7/9/2009 10:23 AM
And although you are generally NOT selling your furnishings, it is absolutely true that how you present and stage your home will likely prove to be a defining reason for the overriding impression that will motivate a buyer to choose the home that you are selling as their new dreamhome!
 
Post: Roger
ID: 22 - 7/9/2009 10:24 AM
As you prepare to enter the market with a house for sale, keep in mind that typically you are dealing with your largest financial asset.
 
Post: Roger
ID: 23 - 7/9/2009 10:24 AM
Treat this asset as the one which is worthy of your investment of time, effort and a small budget to do the necessary repairs and a bit of home staging.
 
Post: Roger
ID: 24 - 7/9/2009 10:24 AM
The best Real Estate Agent in the world can NOT overcome the impression that a worn and cluttered house will give, especially as we begin to see the market change to a more traditional seller’s equity market!
 
Post: Roger
ID: 25 - 7/9/2009 10:24 AM
The next thing you will need to attend to as you approach putting your home on the market is the issue of curb appeal.
 
Post: Roger
ID: 26 - 7/9/2009 10:25 AM
CREATING AN IMPRESSION OF VALUE = CURB APPEAL
 
Post: Roger
ID: 27 - 7/9/2009 10:25 AM
As a person begins the process of finding a new home, they generally begin by driving around neighborhoods to see where they would like to live.
 
Post: Roger
ID: 28 - 7/9/2009 10:25 AM
As they drive around they will see the for sale signs of potential houses which they will want to see, and they begin making notes as to which are more appealing and what separates one from another.  
 
Post: Roger
ID: 29 - 7/9/2009 10:26 AM
This stage of looking is all about the thing called Curb Appeal.
 
Post: Roger
ID: 30 - 7/9/2009 10:26 AM
Curb appeal carries a tremendous amount of weight in the world of real estate and for good reason.  Little things make a huge difference when making that important first impression.
 
Post: Roger
ID: 31 - 7/9/2009 10:26 AM
Take a few minutes and stand in front of your house and ask yourself “what needs to be done?”  Do your rain gutters need to be cleaned out?
 
Post: Roger
ID: 32 - 7/9/2009 10:26 AM
Does that mailbox need to be re-painted or hung so that it is centered or level?  Do the weeds make more of an impression than the welcome mat at your front door?
 
Post: Roger
ID: 33 - 7/9/2009 10:27 AM
Take the time to clean all your outside fixtures and replace any bulbs which might have burned out.  Remember, that serious buyers are going to drive by your house at night to see what it looks like in the evening!
 
Post: Roger
ID: 34 - 7/9/2009 10:27 AM
It is surprising how much benefit you will reap in terms of “saleability” by a weekly mowing of your lawn and by scattering a bag of grass seed.
 
Post: Roger
ID: 35 - 7/9/2009 10:27 AM
If you have a desert landscape, take the time to rake the rocks and clean out anything the winds might have blown in!
 
Post: Roger
ID: 36 - 7/9/2009 10:28 AM
If you have foundation plantings, take a weekend and clean out those bushes, trim them up and plant new flowers.
 
Post: Roger
ID: 37 - 7/9/2009 10:28 AM
By taking the time to do this, you will clear out your lot and it will appear much larger, brighter and more lovely.
 
Post: Roger
ID: 38 - 7/9/2009 10:28 AM
One of the greatest low budget improvements that you can make is to paint or
re-stain your front door.
 
Post: Roger
ID: 39 - 7/9/2009 10:29 AM
Emphasize and compliment the mood of elegance, modernism, rustic, traditional or whatever the best selling points of your neighborhood and house might be.
 
Post: Roger
ID: 40 - 7/9/2009 10:29 AM
What you are doing is dressing up the outside of your home so that it gives the impression of that it is bigger, better, cleaner, warmer and more loving than the rest of your competition.  
 
Post: Roger
ID: 41 - 7/9/2009 10:29 AM
Make those who pass by want to come inside and see the rest of what you are selling!
 
Post: Roger
ID: 42 - 7/9/2009 10:30 AM
Once you have seriously dealt with the clean-up and making ready to enter the market you will have to come to reality on how much to ask for your home.
 
Post: Roger
ID: 43 - 7/9/2009 10:30 AM
There is evidence that the market is slowly changing and Real Estate Experts are looking for the marketplace to change from the foreclosure and short sell phenomena and to begin to move towards the more conventional equity sales.

 
Post: Roger
ID: 44 - 7/9/2009 10:30 AM
What this means is that folks who have weathered this financial storm will begin to be able to sell their home for some kind of profit.
 
Post: Roger
ID: 45 - 7/9/2009 10:31 AM
And lets be real clear about the likely facts in this evolving situation: The wild speculatitive home selling at incredible profit margins are likely forever gone.

 
Post: Roger
ID: 46 - 7/9/2009 10:31 AM
What we will likely see is a return to a reasonable expectation of equity in our homes.


 
 
Post: Roger
ID: 47 - 7/9/2009 10:31 AM
so lets take a look at the most important subject of all:
 
Post: Roger
ID: 48 - 7/9/2009 10:31 AM
PRICED TO SELL
 
Post: Roger
ID: 49 - 7/9/2009 10:32 AM
When an average person sits down to talk about selling their house they generally have a price in mind which is based on talking to neighbors.
 
Post: Roger
ID: 50 - 7/9/2009 10:32 AM
It is human nature for people to have a misconception of what a home is worth because they figure into the asking price subjective issues such as how much they want to make on the sale or perhaps such things as what a house down the street sold for a year ago.
 
Post: Roger
ID: 51 - 7/9/2009 10:32 AM
The truth is -that your home will sell for about what other homes in your area are selling for.
 
Post: Roger
ID: 52 - 7/9/2009 10:33 AM
Amenities like great cabinets and counters, tile floors or a great back patio along with other attractive features will increase the desirability and “saleability” of your house, but generally they will not significantly increase what you will get for you home when you sell it.
 
Post: Roger
ID: 53 - 7/9/2009 10:33 AM
Homes sell at a price that a buyer is willing to pay, what banks are willing to lend based on neighborhood comparables and finally, what a seller is willing to accept.

 
Post: Roger
ID: 54 - 7/9/2009 10:33 AM
If a home is priced too low under the competition, the seller should receive multiple offers which will drive up the price to market value.


 
 
Post: Roger
ID: 55 - 7/9/2009 10:33 AM
So there is little danger in pricing a home too low. The danger lies in pricing it too high.


 
 
Post: Roger
ID: 56 - 7/9/2009 10:34 AM
What you have to determine at the beginning of your transaction is whether you want to SELL your house or whether you are just going to list it.
 
Post: Roger
ID: 57 - 7/9/2009 10:34 AM
Here is another important consideration you need to figure into your asking price:
 
Post: Roger
ID: 58 - 7/9/2009 10:34 AM
Ask your self is how much money are you going to loose by making more mortgage payments on the house you are selling than you really need to?
 
Post: Roger
ID: 59 - 7/9/2009 10:35 AM
An important fact you also need to figure into your decision is that the longer your house stays on the market, the less a buyer will choose to offer for a home that is stale dated and market-worn because it was overpriced for too long.
 
Post: Roger
ID: 60 - 7/9/2009 10:35 AM
The concern I have in this scenario is that a seller will get weary of the sale process and the real danger in this situation is that it is common for people to actually sell under market value because they are discouraged and desperately want to get on with their plans.  Don’t let this happen to you!!!


 
 
Post: Roger
ID: 61 - 7/9/2009 10:35 AM
And finally, ask yourself just how long you want to live having to keep your house spotless until it sells?
 
Post: Roger
ID: 62 - 5/11/2010 5:59 AM
Give me a call at: 951-233-2010
DRE#01864817
 
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